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SATO opens new European central logistics centre in Poland


Tokyo, Japan, 18 August, 2014 – SATO, a global leader in barcode printing, labelling, and EPC/RFID solutions, announced the establishment of a new European central logistics centre in Wroclaw, Poland. The new dedicated centre will enable the company to optimise its customer service and back-office operations, ensuring more efficient and effective logistics and deliveries throughout Europe.

Situated in SATO’s European production and shared service facility where it is integrated with other in-house operations, the new central logistic centre will allow SATO to handle its stock of spare parts and products more efficiently.

“Our commitment to offering customers the very best levels of service was behind our decision to open this new central logistics centre,” commented Makoto Hayama, Managing Director at in SATO International Europe. “Replacing our previous logistics center in Rotterdam, the new centre is ideally located at the very heart of Europe, near the German border to effectively deliver our wide range of barcode printers to our European customers.”

With all current back orders for barcode printers being transferred to Wroclaw, the new European Logistics Centre will also play a key role in delivering sales productivity and enhancing sales performance for SATO moving forward.

Among the many products currently being distributed from the new logistics centre is SATO’s new CL4NX series of industrial barcode printers.

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode, two-dimensional stacked & QR code, colour code, digital watermarking, and UHF/HF/PJM RFID technologies. SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value. SATO solutions enable better business efficiencies and environmental protection to contribute to the development of a sustainable world

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2014, it reported revenues of JPY 96,773 million (Euro 721 million). More information about SATO can be found at

*Conversion is based on an average exchange rate of 1 Euro = 134.21 Japanese Yen.

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